Driana Smith Wallace
About Driana Smith Wallace
Driana Smith Wallace is an Events Marketing Manager for North America at Atlas, with a strong background in event marketing and brand awareness. She has successfully increased event attendance and lead generation through her strategic approach and collaboration with cross-functional teams.
Current Role at Atlas
Driana Smith Wallace serves as the Events Marketing Manager for North America at Atlas. She has held this position since 2022, working from Chicago, Illinois. In her role, she focuses on creating and executing marketing strategies that enhance event experiences and drive engagement.
Previous Experience in Events Marketing
Prior to her current role, Driana worked at DailyPay, Inc. as an Event Marketing Specialist from 2021 to 2022, also in Chicago. She was responsible for planning and executing marketing initiatives that supported event goals. Before that, she was the Marketing Coordinator and Event Lead at BenchPrep from 2020 to 2021, where she contributed to significant increases in event attendance and lead generation.
Education and Academic Background
Driana earned her Bachelor’s Degree in Business, Technology, and Design with a minor in General Business from Miami University, where she studied from 2016 to 2019. She also completed her high school education at Twinsburg High School, achieving an Honors High School Diploma from 2012 to 2016.
Skills and Specializations
Driana specializes in leveraging creativity, strategy, and technology to address business challenges. She has a proven track record in boosting brand awareness and transforming events into engaging experiences. Her ability to collaborate cross-functionally with various teams enhances her effectiveness in aligning event messaging with overall marketing objectives.
Early Career and Internships
Driana's early career includes various internships and roles that contributed to her expertise in marketing. She worked as a Recruitment and Marketing Intern at Teach For America in 2018 and as a Digital Marketing Intern at Oatey Company in 2019. Additionally, she served as a Campus Brand Manager at WayUp for four months in 2018.