Lindsay Heneger
About Lindsay Heneger
Lindsay Heneger serves as the Vice President of Marketing at Atlas, bringing extensive experience in digital marketing and a strong background in various industries. She has held leadership roles at several companies, including AMS Performance, Paylocity, and BrokerX, and possesses a diverse skill set in social media advertising, content creation, and event planning.
Current Role at Atlas
Lindsay Heneger serves as the Vice President of Marketing at Atlas, a position she has held since 2022. In this role, she is responsible for overseeing marketing strategies and initiatives within the organization. Based in Chicago, Illinois, she brings her extensive experience in marketing to drive growth and brand awareness for Atlas.
Previous Experience in Marketing
Prior to her current role, Lindsay held several significant marketing positions. She worked as Vice President of Marketing at BrokerX from 2020 to 2022 and at Poolside from 2019 to 2020. Earlier, she served as Director of Marketing at Paylocity from 2016 to 2018 and as Head of Marketing at AMS Performance in 2018. Lindsay also worked as a Marketing Consultant for 12 years, providing her expertise to various clients.
Education and Expertise
Lindsay Heneger holds a Bachelor's Degree in Non-Profit/Public/Organizational Management from North Park University. She also studied General Education at the University of Nebraska-Lincoln. Her educational background complements her diverse skill set, which includes social media advertising, content creation, email marketing, and proficiency in digital marketing tools such as AdWords and Google Analytics.
Skills in Digital Marketing
Lindsay possesses a comprehensive skill set in digital marketing, including expertise in social media advertising across platforms like LinkedIn, Instagram, Facebook, and TikTok. She is skilled in content creation and email marketing, utilizing platforms such as Hubspot and Salesforce. Additionally, she has experience with graphic design using Adobe Photoshop and Illustrator, as well as web design and video production.
Achievements in Start-Up Environments
Lindsay has a proven track record of thriving in challenging environments, particularly with start-ups and products that are difficult to market. Notably, she played a key role in transforming a manufacturing start-up at DSC into a business generating over $250 million annually. Her experience in large event planning and photography further enhances her capabilities in marketing.