B2B GROWTH CO - LinkedIn B2B Strategy & Training
B2B Growth Co is a Sydney-based company specializing in LinkedIn strategy and training, focusing on B2B marketing and sales. Founded in 2020, it offers a range of services including LinkedIn audits, training sessions, and content marketing strategies to enhance personal and company branding.
Services
B2B Growth Co specializes in a range of services designed to enhance LinkedIn presence for businesses. These include LinkedIn Audit & Strategy services tailored to individual business needs, Company Page Admin Training, and a comprehensive LinkedIn Profile Recharge service. The company also offers a 2.5-hour Masterclass for teams seeking quick results and a Power Hour session for strategic advice on LinkedIn-related challenges. Additionally, B2B Growth Co provides a 'Done With You' service for LinkedIn profile enhancement and conducts Company Page Audit & Strategy services to optimize LinkedIn presence.
Founders
B2B Growth Co was founded in 2020 by a team of two professionals with expertise in LinkedIn strategies and training. The founders focus on creating a strategic narrative for LinkedIn profiles, aligning them with business goals to help clients stand out as industry leaders. Their combined experience in B2B sales, marketing, and social media management informs the company's approach to training and consulting.
Industry Focus
B2B Growth Co operates within the Professional Training and Coaching industry. The company emphasizes LinkedIn as a platform for B2B marketing and sales strategies. It provides training and resources aimed at enhancing personal and corporate branding on LinkedIn, catering to a diverse clientele that includes business owners, digital marketing agencies, and employee advocacy teams.
Content Offerings
B2B Growth Co produces a variety of content aimed at educating businesses on effective LinkedIn strategies. This includes hosting the 'Social Media for B2B Growth' podcast and co-hosting 'The LinkedIn Branding Show' podcast, both of which focus on branding strategies. The company also maintains a YouTube channel that provides tips and strategies for attracting business opportunities through LinkedIn.
Publications
B2B Growth Co has co-authored two international best-selling resources focused on LinkedIn. The first, 'The LinkedIn Branding Book,' addresses building personal and business brands on the platform. The second book, 'Business Gold,' is dedicated to leveraging LinkedIn Company Pages for brand promotion and lead generation, providing insights into effective strategies for businesses.