Bajaj Auto Ltd
Bajaj Auto Ltd, founded in 1945, is a large enterprise in the Consumer Goods industry with a team of 14,188. The company, headquartered in Pune, Maharashtra, is known for its innovation, profitability, and a wide range of motorcycles and three-wheelers, exporting to over 70 countries.
Company Overview
Bajaj Auto Ltd was founded in 1945 and is a prominent player in the Consumer Goods industry. The company operates as a very large enterprise with a team size of 14,188 employees. Its headquarters is located in Pune, Maharashtra, India, with additional facilities in Aurangabad and Udhamsingh Nagar, Uttarakhand. Bajaj Auto is recognized for its significant contributions to motorcycle technology and has established a global presence with exports exceeding 2 million vehicles annually to over 70 countries.
Products and Specialties
Bajaj Auto offers a diverse range of motorcycles, including models in the 100 cc, 125 cc, 150 cc, and 200 cc categories. The product lineup features popular brands such as Pulsar, Avenger, Dominar, and Discover, along with electric three-wheelers and India's first CNG motorcycle. The company provides motorcycles at various price points, including options under ₹ 80,000, ₹ 1 Lakh, ₹ 2 Lakhs, ₹ 5 Lakhs, and ₹ 10 Lakhs. Advanced features like anti-skid braking systems and perimeter frame nitrox mono suspension are also available in their offerings.
Innovation and Technology
Bajaj Auto emphasizes innovation and technology across its product range. The company has a world-class research and development (R&D) facility that attracts talent globally. It has implemented lean engineering and marketing strategies to maintain competitive fixed costs. The company has also developed a dedicated app called 'Mera BAJAJ' to facilitate access to a widespread charging network for electric vehicles, showcasing its commitment to modern mobility solutions.
International Alliances
Bajaj Auto has formed international alliances with renowned motorcycle brands such as KTM, Husqvarna, and Triumph. These partnerships have expanded its global reach and enhanced its product offerings. The collaboration with these brands allows Bajaj Auto to leverage shared expertise and technology, further solidifying its position in the international motorcycle market.
Employee Services
Bajaj Auto provides various services to its employees, including a teleconsultation app that allows them to access medical consultations. This initiative reflects the company's commitment to employee welfare and health, ensuring that its workforce has access to necessary medical support.