Diptakirti Chaudhuri
About Diptakirti Chaudhuri
Diptakirti Chaudhuri serves as the Vice President of Marketing at Bajaj Auto Ltd, bringing over 20 years of diverse experience in marketing, sales, and strategy. He has held various leadership roles in notable companies, including RB, PepsiCo, and HT Media, and has authored six books on consumer behavior.
Current Role at Bajaj Auto Ltd
Diptakirti Chaudhuri serves as the Vice President of Marketing at Bajaj Auto Ltd. In this role, he is responsible for overseeing various aspects of marketing, including media, digital marketing, marketing technology, research and insights, and public relations. His extensive experience in marketing and strategy contributes to the company's efforts in enhancing brand visibility and driving consumer engagement.
Previous Experience in Marketing and Sales
Chaudhuri has a diverse background in marketing and sales, having held various positions across multiple organizations. He worked at RB as a Regional Sales Manager from 1999 to 2002. His tenure at Marico Limited included roles as Sales Manager for Modern Trade and Trade Marketing Manager. He also served as Chief Marketing Officer at HolidayIQ.com and held marketing leadership roles at HT Media Limited and Manipal Global Education Services.
Educational Background and Qualifications
Diptakirti Chaudhuri completed his Bachelor of Engineering in Mechanical Engineering from Jadavpur University from 1993 to 1997. He furthered his education at XLRI Jamshedpur, where he earned a Post Graduate Diploma in Business Management with a focus on Marketing from 1997 to 1999. His academic background supports his extensive career in marketing and strategy.
Authorship and Contributions to Consumer Behavior
Chaudhuri has authored six books that explore the impact of popular culture on consumer behavior. His writings contribute to the understanding of how cultural trends influence marketing strategies and consumer decision-making, showcasing his expertise in the field.
Industry Experience and Expertise
With over 20 years of experience in marketing, sales, product management, and strategy, Diptakirti Chaudhuri has worked across various industries. His experience includes leading marketing initiatives for both heritage brands and startups, demonstrating his ability to adapt and drive innovation within organizations.