Baltimore Sun Media Group
Baltimore Sun Media Group reaches 1.3 million readers weekly in the Baltimore area, offering full-service marketing solutions and publishing The Baltimore Sun, community newspapers, and magazines.
Company Overview
Baltimore Sun Media Group is a media organization that reaches 1.3 million readers each week in the Baltimore area. With a history spanning 180 years, it has a significant presence in both the digital and print advertising scenes. The company publishes The Baltimore Sun, various community newspapers, and magazines. It has a growing portfolio of targeted digital and print products and provides extensive marketing solutions, including direct marketing services like email and print & delivery.
Services
Baltimore Sun Media Group offers a wide array of services, such as full-service marketing solutions, consumer insights focusing on behavior and life stages, and digital marketing strategies. The company provides marketing intelligence and conversion marketing services aimed at transforming potential customers into active clientele. Additionally, it offers branded content integration with their trusted journalism and direct marketing services, including email campaigns and print & delivery. The company also hosts monthly webinars and provides 24/7 online content as part of its knowledge base.
Industry Expertise
Baltimore Sun Media Group has expertise across various industries including healthcare, grocery, auto, education, home, and advocacy. The company works with large insurance agencies, hospital networks, small family physician practices, and community wellness centers in the healthcare space. Furthermore, it has significant experience in multicultural marketing, focusing on diversity, equity, and inclusion (DEI), and provides insights and strategies aimed at reaching Hispanic communities. The company also engages in cause marketing to benefit advocacy groups and maintains established relationships within the business community.
Consumer Insights and Data
Baltimore Sun Media Group leverages proprietary consumer research and industry-leading data partners to gather valuable consumer insights. These insights focus on behavior and life stages, enabling the company to craft effective marketing strategies. The company utilizes empirical evidence of consumer behavior to develop digital marketing strategies. This commitment to data-driven approaches ensures that marketing intelligence and conversion marketing services provided by Baltimore Sun Media Group are rooted in sound empirical evidence.
Digital and Print Products
The company has a growing portfolio of both digital and print products aimed at reaching diverse audiences. Their offerings include targeted digital advertising, print newspapers, magazines, and direct marketing services. Baltimore Sun Media Group is notable for its substantial presence in print advertising, leveraging consumer trust in its news delivery. They also specialize in creating branded content that integrates seamlessly with their journalism, providing a valuable platform for advertising partners. Additionally, Spanish translation services are available to meet the needs of their diverse client base.