Banabo
Banabo, based in San Francisco, is a B2B company launched in 2022, specializing in cookieless marketing attribution solutions for the marketing industry.
Company Overview
Banabo, headquartered in San Francisco, CA, USA, operates within the B2B marketing sector. Established in 2022, Banabo offers innovative solutions aimed at optimizing marketing efforts. Their primary focus lies in providing fully cookieless marketing attribution solutions, leveraging machine learning to enhance multi-touch attribution and streamline event tracking.
Innovative Solutions
Banabo has developed the first fully cookieless marketing attribution solution. Their technology anonymously identifies each unique website visitor, it captures traffic sources, and maps their interactions with the site through to conversion events. Integration requires just one line of code, making it accessible for various platforms, including Shopify, Webflow, and React.
Y Combinator Support
Participating in Y Combinator's S22 batch, Banabo has received significant support and mentorship from one of the most prestigious seed accelerators. This involvement has bolstered their growth and credibility within the tech industry, helping them refine their product offerings and expand their market reach.
Products and Features
Banabo's product suite includes a no-code event creation tool within their web application and a browser extension for UTM management. They offer one-click marketing platform connectors for popular platforms like Facebook, Google, LinkedIn, Snapchat, Twitter, TikTok, and Pinterest. Additionally, their plug & play attribution models include First-Touch, Last-Touch, Linear, U-Shaped, and Algorithmic models.
Market Reach
Banabo targets businesses primarily within the United States and the broader American and Canadian regions. Focused on reducing marketing waste to zero, their solutions are designed to optimize marketing strategies by providing precise attribution data and actionable insights, aiding businesses in efficiently managing their advertising campaigns.