Beeswax
Beeswax, now part of FreeWheel, provides automated media buying solutions across premium video and omnichannel advertising markets, featuring customizable DSP tools and professional services.
Company Overview
Beeswax, now a part of FreeWheel, enables automated media buying across premium video and omnichannel advertising markets. Headquartered in New York City, Beeswax operates as a demand-side platform (DSP) that allows buyers to deploy their proprietary data-based targeting models, bidding tactics, and measurement standards. Beeswax provides clients with agility, custom optimizations, and extensible APIs, making it a versatile solution for advertisers and agencies.
Products and Services
Beeswax's core offerings include Bidder-as-a-Service™ (BaaS) and the Beeswax DSP. The BaaS is a customizable DSP that offers full white label capabilities, custom optimization, and access to the programmatic ecosystem. It allows tech-savvy clients to build their own programmatic buying solutions and decisioning algorithms. The full-featured DSP includes off-the-shelf customizations, data transparency and reporting, workflow customization, and a complete range of DSP UI features. Beeswax also offers professional services to answer technical questions and ensure clients maximize the benefits of BaaS.
Bidder-as-a-Service™ (BaaS)
Beeswax's Bidder-as-a-Service™ (BaaS) is a customizable demand-side platform that provides tools for building unique programmatic buying solutions and decisioning algorithms. BaaS offers full white label capabilities, custom optimization, and extensive APIs, integrating seamlessly into the programmatic ecosystem. This service is tailored for tech-savvy clients looking to implement their custom bidding strategies and targeting models, offering a flexible and powerful solution for complex advertising needs.
Compliance and Regulatory Adherence
Beeswax is a member of the Network Advertising Initiative (NAI) and adheres to the NAI Codes of Conduct. The company follows the Self-Regulatory Principles published by the Digital Advertising Alliance (DAA), the European Interactive Digital Advertising Alliance (EDAA), and the Digital Advertising Alliance of Canada (DAAC). Beeswax also honors the DAA’s, CDAA’s, and EDAA’s opt-out mechanisms for data collection and use in connection with mobile applications, ensuring high standards of privacy and compliance in its operations.
Professional and Managed Services
Beeswax offers a range of professional services designed to support clients in maximizing their use of Bidder-as-a-Service™ (BaaS). These services provide answers to technical questions and ensure the successful implementation of custom programmatic buying solutions. Additionally, Beeswax managed service includes ad operations and trading experts who assist with the trafficking, trading, and optimization of advertising campaigns, providing expert support and enhancing campaign performance.