Before You Apply
Before You Apply helps companies attract top talent by promoting their culture and showcasing team nuances, increasing candidate engagement and intent through tailored experiences and insightful perspectives.
Services
Before You Apply helps companies attract top talent by promoting their culture and showcasing their team's cultural nuances. It offers tailored experiences that increase candidate engagement by 2-5X and improve candidate intent. Before You Apply's services cater to startups with fewer than 20 people, sales teams, companies that build physical products, and teams that offer hands-on professional services. Clients benefit from a 2-3X better response rate from passive candidates when team profiles are included in outbound emails. The company facilitates project completion within two weeks and operates on platforms like Slack, Zoom, and Google Docs.
Client Benefits
Before You Apply helps companies decrease the cost of sourcing by increasing candidate response rates 2-3X and reduces spending on agency recruiting by enhancing the efficiency of in-house talent teams. Clients report higher retention of people who consumed team profiles and other employer branding content before joining. The company agrees to free, lifelong use of the content it creates, saving clients money. Highlighting team-specific profiles, it supports retention by celebrating values that attract candidates and the achievements of current team members.
Process and Workflow
Before You Apply standardizes interview questions to assist candidates who compare multiple teams and companies. The company requires minimal client commitment—2 hours for a liaison and 1 hour per interviewee. It provides a dedicated account manager, a 1-hour kickoff call, access to the BYA Slack workspace, professional copywriting and proofreading of all profiles, and unlimited text updates. Each profile includes 1:1 interviews with three team members or senior leaders, yielding 15-24 video clips. Clients can add interviews with additional team members for $2,000 each, with standard services priced at $8,000 per team profile.
Target Audience
Before You Apply typically collaborates with venture-backed companies in the Bay Area. Its primary buyers are founders, functional leaders, heads of people/talent, or individual recruiters. The company's efforts focus on creating profiles for specific teams, rather than an entire company's culture. By targeting key recruiting KPIs such as outbound response rates, quality of inbound applicants, and the number of team member referrals, Before You Apply fosters a partnership mentality between recruiting and the teams they support.
Cultural and Team Focus
Before You Apply aims to fix the job search and hiring process by providing meaningful perspectives about companies and helping candidates understand what is appealing about job opportunities. By using team profiles built on original content and interviews with team members, the company showcases the working environment and cultural nuances of individual teams. This approach helps underrepresented candidates feel welcomed and increases alignment around talent initiatives, setting clear expectations with potential hires and celebrating the values and success of current team members.