Benchworks
Benchworks, part of BW Health Group, is a full-service healthcare marketing agency with offices in Chestertown, MD, and Ambler, PA, specializing in healthcare marketing and commercialization strategies across various therapeutic areas.
Company Overview
Benchworks is part of BW Health Group, a network of interconnected companies supporting partnerships within the life sciences industry. The company is a full-service healthcare marketing agency, designed to navigate the complexities of the modern business environment. Benchworks offers services in innovation, strategic consulting, and creative initiatives, operating out of office locations in Chestertown, MD, and Ambler, PA. Their team comprises former industry executives, brand leaders, creative professionals, tech experts, and scientists, providing a robust and flexible approach to their projects.
Services Offered by Benchworks
Benchworks specializes in healthcare marketing and commercialization strategies, offering services as an Innovation Partner, Strategic Consultant, Agency of Record, and Creative Studio+. The agency is committed to achieving client objectives through comprehensive branding, unbranded campaigns, and customer experience audits. Their flexible and scalable approach allows them to meet a wide range of business challenges in the life sciences sector.
Benchworks Projects and Initiatives
Benchworks has been involved in several high-profile projects in recent years. Notably, they developed a branding platform for AGTC’s X-Linked Retinitis Pigmentosa (XLRP) trials, which exceeded recruitment targets for the phase 2 trial. They also created an unbranded campaign for EUFLEXXA that successfully linked to a new dual-acting campaign for healthcare providers and patients. Additionally, they conducted a customer experience audit for IXINITY® to better understand patient needs and reposition the brand effectively.
Target Therapeutic Areas
Benchworks operates across various therapeutic areas, including oncology, vaccines, respiratory, and rare diseases. The company leverages its industry expertise to develop targeted marketing and commercialization strategies that address the unique challenges and opportunities within these medical fields.
Expansion through PulseCX Acquisition
To expand its expertise and capabilities, BW Health Group, the parent company of Benchworks, acquired PulseCX, a full-service healthcare marketing communications agency. This acquisition has allowed Benchworks to further deepen its specialized offerings and provide enhanced solutions to its clients in the life sciences sector.