BERA
BERA offers comprehensive brand management solutions, including ad testing, audience prioritization, brand tracking, and valuation, leveraging data from over 4,000 global brands to connect brand investments to financial results.
Services
BERA provides a range of services designed to help businesses manage and optimize their brands. They offer self-serve, full-serve, and professional service options to cater to various needs. BERA's capabilities include ad testing and optimization, brand tracking, brand valuation, media mix modeling (MMM), and partnership evaluation. Through these services, BERA enables businesses to connect brand investments to financial results and predict future outcomes using unique brand-to-business analytics.
Brand Management Solutions
BERA specializes in providing brand management solutions that utilize data and advanced analytics. Their platform offers tools for brand goal setting, brand positioning, and audience prioritization, helping businesses identify high ROI audiences for marketing investments. The brand management maturity model assists marketers in maximizing investments and measuring financial impact, while the real-time insights feature allows continuous assessment of brand performance against competitors and market trends.
Predictive Analytics
One of BERA's key offerings is predictive brand technology, which helps businesses understand the drivers of brand equity. By integrating brand data with financial metrics, BERA's tools enable businesses to set and track brand goals, optimize creative development, and measure trends over time. AI-driven media mix modeling prioritizes metrics that matter, ensuring businesses can refine their funnel conversion, target high-value audiences, and perfect their media mix.
Collaboration with Esteemed Institutions
BERA collaborates with prestigious institutions like the Wharton School of Business and Harvard Business Review to enhance their brand management solutions. These partnerships bring academic rigor and industry insights into BERA's offerings, ensuring that businesses benefit from cutting-edge research and best practices in brand management.
Free Brand Assessment
BERA offers a free brand assessment to help businesses understand their brand's performance and growth potential. This assessment provides valuable insights into brand equity and areas for improvement, allowing businesses to make informed decisions about brand investments and strategies to drive growth and success.