Better Body Image
Better Body Image has developed the View2Lose app, a patented weight management tool that uses AI to predict and display potential weight loss outcomes and body measurements, significantly enhancing user engagement and retention in weight loss programs.
Company Overview
Better Body Image is a company located at 1341 McLaughlin Run Road, Pittsburgh, PA 15241. The company has developed and patented a weight management and visualization tool based on 25 years of proprietary research. This tool is designed to drive engagement and retention in weight loss programming.
View2Lose App
Better Body Image's flagship product, the View2Lose app, uses Artificial Intelligence to predict and display how a user's full body photo will look after weight loss. The app measures and reports key metrics such as waist size, waist to height ratio, and BMI. It is designed to aid users in visualizing their weight loss journey and has achieved significant success in user engagement and retention.
Pilot Program Success
In three paid pilots, the View2Lose app achieved 100% engagement among participants interested in losing weight. Additionally, it reported a 70% retention rate over six weeks, which is more than twice the industry average of 30% retention after the same period. These pilots demonstrate the app's effectiveness in maintaining user interest and commitment.
Data Collection and Health Prediction
The View2Lose app not only helps users visualize weight loss but also collects global data on body measurements, changes in body composition, and user images. This data is used to predict the risk of chronic diseases and enable preventative measures. By leveraging these insights, Better Body Image aims to contribute to broader health and wellness initiatives.