BetterBasket
BetterBasket is a New York-based B2B analytics company specializing in pricing solutions for grocers, utilizing proprietary algorithms to optimize pricing and product decisions.
Company Overview
BetterBasket, headquartered in New York, NY, USA, operates within the B2B Analytics industry. The company specializes in providing pricing solutions for grocery stores. Their team comprises four members, all dedicated to enhancing the operational efficiency of their clients by leveraging innovative technologies and data-driven insights.
Services
BetterBasket offers an end-to-end pricing and assortment solution tailored for grocery stores. Their services utilize a proprietary algorithm to match items across the market, enabling grocers to index to market pricing and achieve their target category margins. The platform also helps identify best-selling items in local competitor chains and provides automated updates for pricing and product decisions, ensuring data is refreshed in less than one hour.
Technology
BetterBasket employs a proprietary algorithm designed to optimize item matching across the market. This technology enables grocers to make informed pricing strategies and decisions. The platform tracks data over 20,000 ZIP codes, delivering quick updates and extensive market insights, which help retailers achieve margin and sell-through improvements.
Clientele
BetterBasket is trusted by leading retailers, brands, and marketplaces. The company’s solutions have demonstrated significant margin and sell-through improvements for its clients, validating the efficacy and reliability of its B2B analytical services.
Y-Combinator Involvement
BetterBasket was part of the Y-Combinator batch W24. This involvement highlights its status as a promising startup within the B2B Analytics industry, with innovative solutions aimed at revolutionizing grocery store pricing strategies.