Rajashri Kar
About Rajashri Kar
Rajashri Kar is a Category Manager with extensive experience in managing teams and driving category growth in various organizations. Currently working at Betterhalf, she has held multiple roles in companies such as Moglix and Orient Electric, and has a strong educational background in marketing.
Current Role as Category Manager
Rajashri Kar currently holds the position of Category Manager at Betterhalf, a role she has occupied since 2023 in Bengaluru, Karnataka, India. In this capacity, she is responsible for driving category growth and managing customer support functions. She collaborates with internal teams and third-party vendors to enhance product offerings and ensure a steady supply of services. Her efforts contribute to the month-over-month growth of the category, achieving supply increases ranging from 50 to 100.
Previous Experience at Betterhalf
Rajashri Kar previously worked at Betterhalf as an Associate Category Manager for a period of three months in 2022. During her tenure, she gained valuable experience in category management, which laid the foundation for her current role. Her responsibilities included managing off-role agents at a Pan India level and conducting product training sessions.
Professional Background and Work History
Rajashri Kar has a diverse professional background, having worked in various roles across multiple organizations. Prior to her current role, she served as a Category Manager at Moglix for one year and held positions at Orient Electric, including Assistant Manager Sales Operations and Assistant Sales Manager. She also gained experience as a Sales Lead at WCube and as a Live Project intern at The Souled Store Pvt. Ltd.
Educational Qualifications
Rajashri Kar holds a Master of Business Administration (M.B.A.) in Marketing from the Institute of Management Technology, Nagpur, which she completed from 2016 to 2018. She also studied Business Administration and Management at Toulouse Business School during an exchange semester from 2016 to 2017. Additionally, she earned a Bachelor's Degree in Marketing from Amity University from 2012 to 2015 and has a Digital Marketing and Analytics Certification from the Indian School of Business.
Key Responsibilities and Initiatives
In her current role, Rajashri Kar conducts weekly product trainings and quality assurance checks to maintain high standards. She plays a crucial role in identifying and partnering with top astrologers to ensure a balanced demand-supply flow for the AstroZodiac app. Furthermore, she is part of the core team responsible for driving revenue for the app and works closely with the Product team to implement new changes.