Shankar Krishnamurthy
About Shankar Krishnamurthy
Shankar Krishnamurthy is an Associate Director of Product Management at Betterhalf, where he has worked since 2023. He has extensive experience in product management across various companies, including Tata Health and ShopClues, and holds an MBA from University College Dublin.
Work at Betterhalf
Shankar Krishnamurthy currently serves as the Associate Director of Product Management at Betterhalf, a position he has held since 2023. His role is based in Bangalore Urban, Karnataka, India, and he works on-site. Prior to this, he was the Group Product Manager at Betterhalf from 2022 to 2023. During his tenure, he has been involved in various product initiatives, including the development of the Astrology category, which included launching the AstroZodiac and AstroPortal apps.
Previous Experience
Before joining Betterhalf, Shankar worked at Tata Health as a Product Manager from 2019 to 2020. He also held the position of Senior Product Manager at LifCare from 2017 to 2019, and at ShopClues from 2014 to 2017. His earlier experience includes working as a Software Engineer at Aricent from 2008 to 2010 and a brief stint as a Management Consultant at Oracle in 2014 during his MBA project.
Education and Expertise
Shankar holds a Master of Business Administration (M.B.A.) from University College Dublin, where he studied Business Administration and Management from 2013 to 2014. He also earned a Bachelor of Technology (B.Tech.) in Information Technology from Guru Gobind Singh Indraprastha University, completing his studies from 2004 to 2008. His educational background supports his expertise in product management and technology.
Achievements in Product Management
Shankar has made significant contributions in his product management roles. He built the entire Astrology category from scratch at Betterhalf, which included launching apps that offer various astrology services. He also launched a personal loan vertical with Niro, facilitating the disbursal of over ₹2 Cr worth of loans. Additionally, he developed the AZ offers and cashback model, achieving a 15% growth in revenue, and led the integration of Juspay PA, which improved the payment conversion funnel by 10%.
Team Management
In his current role at Betterhalf, Shankar manages a diverse team that includes 1 Senior Product Manager, 2 Product Managers, 1 Associate Product Manager, and 2 Senior Product Designers. His leadership in product management involves overseeing team dynamics and ensuring effective collaboration to drive product success.