Blockthrough
Blockthrough helps publishers grow revenue by delivering lighter ad experiences to 350 million users and offers a free adblock analytics suite.
Blockthrough Company Overview
Blockthrough helps publishers grow their revenue by delivering a lighter ad experience to 350 million users across the web. The company is an official Google MCM Partner and an IAB EU TCF v2.0 certified vendor. Blockthrough's monetization technology powers over 10,000 sites globally, enabling publishers to increase average revenue per user (ARPU) and Page RPM by addressing hidden audiences.
Blockthrough Services
Blockthrough offers a suite of services designed to maximize publishers' revenue. The company provides a free adblock analytics suite with no setup fee, upfront cost, or commitment. Its technology measures the percentage of visitors using adblocking tools and integrates seamlessly with existing direct demand partnerships, connected SSPs, and ad servers. Blockthrough's solution includes a single-line integration requiring just one line of JS code in the website header.
Blockthrough's Ad Quality Standards
Blockthrough ensures that all ads served meet leading ad quality standards, including Acceptable Ads and Better Ads. The company's Acceptable Ads Standard allows non-intrusive ads to be displayed to users with ad blockers installed. Its technology filters programmatic advertising based on this standard, helping publishers restore existing programmatic demand on adblocked inventory without interrupting users with pop-ups or whitelist requests.
Blockthrough Monetization Solutions
Blockthrough offers alternative monetization products for adblock users who are not opted-in, including a whitelist wall and donation widget. Its plug-and-play demand feature restores all compliant bids from existing demand sources, allowing publishers to monetize more than 80% of adblock users. Additionally, the BT Exchange brings in premium demand via direct seats with top-tier SSPs, helping monetize 3 billion adblock pageviews each month with compliant ads.
Blockthrough Integration and Reporting
Blockthrough's single-line integration code is just 2kb in size and has virtually no impact on page load speed. Publishers can also utilize Blockthrough's custom report builder for secondary analysis and exports of collected data. This comprehensive reporting tool aids in tracking and optimizing ad performance, helping publishers make data-driven decisions to maximize their revenue.