Bombardier Recreational Products
Bombardier Recreational Products (BRP) is a global leader in the design and manufacturing of recreational vehicles, including Ski-Doo snowmobiles and Sea-Doo watercraft, with a strong commitment to corporate social responsibility and innovation.
Overview of Bombardier Recreational Products (BRP)
Bombardier Recreational Products (BRP) is a global leader in the powersports and marine industries, headquartered in Valcourt, Quebec. The company is renowned for its innovation in producing industry-leading vehicles and products that offer inspiring experiences. Since its inception as an independent company in 2003, BRP has developed a robust network that includes close to 20,000 employees and operates in 130 countries worldwide. The company's first product, the Ski-Doo snowmobile, was created in 1959 and laid the foundation for a wide array of products that now span snow, water, dirt, asphalt, and more.
BRP Brands and Products
BRP's portfolio comprises a range of well-established brands including Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am off-road and on-road vehicles, Alumacraft and Quintrex boats, Manitou pontoons, and Rotax marine propulsion systems. These products are supported by a dedicated range of parts, accessories, and clothing, reinforcing BRP's reputation for delivering high-quality, reliable recreational vehicles. The company's products are distributed globally through a wide-reaching dealer network, ensuring adventurers worldwide have access to BRP’s industry-leading offerings.
BRP's Innovation Centers and Facilities
BRP supports its innovation culture through several state-of-the-art research and development facilities and manufacturing locations spread across five continents, including Canada, the United States, Austria, Germany, Finland, Mexico, and Australia. These centers are crucial in driving the development of BRP’s next-generation products, including electric models and exploring new low voltage and human-assisted product categories. This infrastructure plays a pivotal role in maintaining BRP’s position at the forefront of the industry.
BRP's Corporate Social Responsibility Initiatives
BRP's commitment to corporate social responsibility is encapsulated in its CSR25 program. This initiative sets ambitious environmental, social, and governance goals for 2025 and beyond. Key objectives include reducing the carbon footprint of BRP's operations and products, creating positive social value, and adopting sound governance practices. Specific initiatives under CSR25 involve the development of electric vehicle manufacturing and R&D facilities in Querétaro, Mexico, and Gunskirchen, Austria, supporting anti-bullying organizations, and celebrating the contributions of women in the powersports and marine industries.
BRP's History and Milestones
Founded in 1959 with the creation of the Ski-Doo snowmobile in Valcourt, Quebec, BRP has a long history of innovation. Having become an independent company in 2003, BRP has continuously expanded its product range and market presence. Today, it operates in 130 countries with nearly 20,000 employees, and its brands are acclaimed for their performance on snow, water, dirt, asphalt, and in the air. This enduring legacy underscores BRP’s goal of transforming functional products into inspirational experiences for adventurers worldwide.