Boncom
Boncom is a full-service advertising agency that partners with purpose-driven organizations to elevate beliefs and shape behaviors, with offices in the U.S., Mexico, and Brazil.
Services
Boncom is a full-service advertising agency that specializes in elevating beliefs and shaping behaviors. The company works on comprehensive campaigns which include elements such as TV, social media, digital media, billboards, websites, brochures, posters, and other marketing materials. They partner with purpose-driven organizations to create impactful communication strategies.
Client Campaigns
Boncom has a diverse portfolio of clients, primarily comprised of purpose-driven organizations. Notable campaigns include the 'Stop The Opidemic' initiative for the Department of Health, which successfully reduced opioid overdose deaths in Utah by 10.6%. Another significant campaign was for the Smithsonian National Museum of Natural History to attract new dinosaur enthusiasts, encompassing ads in Metro stations, bus wraps, and digital and print ads in The Washington Post. Boncom also collaborated with the Utah Department of Transportation on the Zero Fatalities campaign and partnered with the United Nations Foundation to tackle global issues through strategic communications.
Offices
Boncom operates out of multiple locations across the globe, including offices in Salt Lake City, Utah; Virginia Beach, Virginia; Washington, D.C.; Guadalajara, Mexico; and São Paulo, Brazil. This international presence allows them to serve a diverse array of clients and campaigns.
Innovative Initiatives
The 'Stop The Opidemic' campaign is a prime example of Boncom's innovative initiatives. This campaign for the Department of Health in Utah utilized multiple media platforms to combat prescription opioid addiction and received the 2017 Innovative Initiative of the Year Award from the Safe States Alliance. Another noteworthy initiative is The Church of Jesus Christ of Latter-day Saints' Light the World campaign with its Giving Machines, which raised over $6 million in 2019 across 10 cities and won multiple awards, including a national Silver ADDY and a Public Relations Society of America Silver Anvil award.
Campaign Strategies
Boncom employs a wide range of campaign strategies tailored to their clients' specific needs and goals. Their 'Stop The Opidemic' campaign utilized a mix of TV, social media, digital media, and print. For the Utah Department of Transportation's Zero Fatalities campaign, Boncom created research-based marketing materials for TV, outdoor advertising, radio, and digital media. The 'Is Your Safety On?' campaign for the Utah Department of Human Services focused on a poignant one-minute spot that was promoted on YouTube, Facebook, and Instagram.