Brado
Brado is a tech-enabled marketing services firm that leverages AI-powered insights and precision marketing to enhance consumer engagement and satisfaction. With over 25 years of experience, Brado serves Fortune 100 companies and healthcare providers, offering services from market research to personalized conversational platforms.
Overview of Brado
Brado is a tech-enabled marketing services firm known for its expertise in Insight, Precision Marketing, and Conversational Engagement. The company has been catering to Fortune 100 companies for over 25 years, providing best-in-class market research and analytics. Their marketing solutions leverage AI and generative AI technology to facilitate personalized, dynamic relationships with consumers, enhancing customer satisfaction and retention.
Brado's Conversational Engagement Platform
Brado's Conversational Engagement™ platform is an AI-powered solution named Catherine, which is inspired by Catherine McAuley, the founder of the Sisters of Mercy. This platform transforms how brands interact with consumers by offering personalized, dynamic, and proactive engagements instead of traditional static and reactive methods. It is designed to extend the reach of staff, reduce acquisition costs, improve operational efficiencies, and open new revenue streams. It also serves as a 24/7 resource for dementia caregivers, providing essential support and guidance.
Insight Services
Brado offers comprehensive insight services encompassing persona and segmentation, positioning and messaging, customer journey mapping, and communication and UX optimization. Their proprietary market research techniques enable a deep, intimate understanding of consumer experiences, ensuring strategies are based on consumer-centric data. This approach assists clients in tailoring their marketing efforts to better engage with their target audience.
Precision Marketing at Brado
Brado's precision marketing system aims to deliver the right message to the right audience at the right time. Their services include SEO, paid media, programmatic display and video, and content marketing. Leveraging primary consumer insights and advanced targeting methodologies, Brado ensures marketing campaigns are efficient and effective, helping clients to maximize their marketing ROI.
Collaboration and Training
Brado operates collaboration centers in St. Louis and Dallas, fostering an environment of innovation and teamwork. Additionally, Brado U provides educational programs focused on skills development, knowledge enhancement, and client training. This initiative highlights Brado’s commitment to continuous learning and industry leadership, ensuring both their team and clients stay ahead in a fast-evolving market landscape.