Amanda M. Irizarry
About Amanda M. Irizarry
Amanda M. Irizarry is a Digital Marketing Strategist with over five years of experience in sales and marketing, currently working at BrainHi in Puerto Rico. She has a diverse background in various industries and holds a Master's degree in Project Management, complementing her expertise in digital marketing.
Work at BrainHi
Amanda M. Irizarry currently serves as a Digital Marketing Strategist at BrainHi, a position she has held since 2021. Her career at BrainHi began in 2020 when she worked as a Market Research Analyst for five months. Following this role, she transitioned to a Digital Marketing Associate, where she contributed for one year. Throughout her time at BrainHi, she has focused on enhancing digital marketing strategies, particularly in the healthcare sector. Her work includes writing case studies on the impact of BrainHi's technology and publishing articles on digital marketing strategies for healthcare.
Education and Expertise
Amanda holds a Bachelor of Business Administration (BBA) in Marketing from the University of Puerto Rico-Mayaguez, where she studied from 2012 to 2017. She also earned a Master's degree in Project Management from EAE Business School, completing her studies in 2018. Additionally, she pursued further education in Digital Marketing and Graphic Design at CEI Escuela de Diseño in 2021. This educational background supports her expertise in digital marketing and project management, which she applies in her current role.
Background
Amanda has over five years of experience in sales and marketing across various industries, including media, healthcare, and consumer goods. Her professional journey includes roles at MADRIDE TRAVEL as a Marketing and Project Coordinator, Johnson & Johnson as a Sales and Marketing COOP, and Kimberly-Clark as a Sales Intern. She also gained experience as a Social Media Intern at Wapa Televisión. This diverse background has equipped her with a broad understanding of marketing strategies and consumer engagement.
Achievements
In her role as a Digital Marketing Strategist, Amanda has authored articles on digital marketing strategies for healthcare and emphasized the importance of online reputation for medical offices. She advocates for the use of SMS for appointment reminders in healthcare, highlighting its potential to improve patient communication. Additionally, she discusses strategies to modernize the patient experience, contributing to the ongoing dialogue about enhancing healthcare delivery through effective marketing practices.