Branch AI
Branch AI, formerly known as Apiflow, is a Singapore-based B2B company specializing in advanced AI-driven Ecommerce Search solutions designed to enhance online retail conversions.
Overview of Branch AI
Branch AI, also known as Apiflow, is a B2B company based in Singapore that provides advanced eCommerce search solutions powered by artificial intelligence. Operating primarily in the engineering, product, and design sub-industries, Branch AI participates in the retail sector with a focus on delivering state-of-the-art AI capabilities to enhance eCommerce search and conversion metrics.
Locations and Team Size
Branch AI is headquartered in Singapore and serves the broader Southeast Asia region. The company maintains a small team size of three individuals, emphasizing agility and specialized expertise in its operations.
Y Combinator Involvement and Industry Position
Branch AI was part of Y Combinator’s Summer 2023 (S23) batch, a prestigious accelerator program known for nurturing startups. The company's status is active, and it is currently in the early stage of development. Tagged under SaaS, B2B, retail, search, and AI, Branch AI is carving out a niche in the market by leveraging cutting-edge AI technologies.
AI-Driven Ecommerce Search Solutions
Branch AI offers sophisticated eCommerce search solutions powered by AI, focusing on improving user experience and conversions. Their AI technology can learn from existing product catalogs, fine-tuning its search algorithms to drive better results. Key features include automatic catalog enrichment, query rewriting, search quality evaluation, and insights into user preferences. The platform supports seamless integration with search databases or platforms like Elastic and Shopify, making it versatile for businesses of varying sizes and needs.
Cost Reduction and Performance Enhancement
Branch AI's solutions help reduce operational complexity and costs associated with eCommerce search tuning. By employing neural caching and advanced query planning, they lower search costs by over 50% and boost conversions for tail queries by more than 10%. Their AI capabilities also prevent search quality degradation due to changes in catalogs or trends, thereby maintaining high search performance and alignment with merchandising strategies.