Breakthru Beverage Group
Breakthru Beverage Group is a large wholesale company founded in 1922, specializing in the sales and marketing of alcoholic beverages. Headquartered in Cicero, Illinois, it operates across the U.S. and Canada and generates over $8 billion in annual sales.
Company History
Breakthru Beverage Group was founded in 1922 and has evolved significantly over the decades. The company was formed in 2016 through the merger of Charmer Sunbelt Group and Wirtz Beverage Group, combining their resources and expertise. This merger allowed Breakthru to expand its operations and enhance its service offerings in the wholesale alcohol beverage industry.
Headquarters and Locations
Breakthru Beverage Group is headquartered in Cicero, Illinois, with additional operations in New York, NY. The company operates across the United States and Canada, ensuring a broad reach in the alcohol beverage market. This strategic positioning supports its extensive logistics and distribution capabilities.
Industry Sector
Breakthru Beverage Group operates within the wholesale industry, specifically focusing on the alcohol beverage sector. The company specializes in sales and marketing, operations, and logistics, providing a comprehensive service to its clients, which include retail, bar, and restaurant businesses.
Team Size and Workforce
Breakthru Beverage Group employs a team of approximately 4,767 associates. This workforce is dedicated to delivering world-renowned brands to North America's retail, bar, and restaurant sectors. The company’s large team size reflects its status as a very large enterprise within the industry.
Annual Sales
Breakthru Beverage Group reports more than $8 billion in annual sales. This significant revenue underscores the company's strong market presence and its ability to effectively serve a diverse range of clients in the alcohol beverage wholesale sector.