Aida Santana
About Aida Santana
Aida Santana serves as the State Pricing & Programming Manager at Breakthru Beverage Group, where she focuses on enhancing sales and marketing strategies in the wine and spirits industry. She has a background in business administration and management, with extensive experience in customer and supplier relationship development.
Work at Breakthru Beverage Group
Aida Santana has served as the State Pricing & Programming Manager at Breakthru Beverage Group since 2007. In this role, she focuses on developing pricing strategies and programming initiatives that enhance sales performance. Santana's responsibilities include fostering relationships with customers and suppliers, utilizing her analytical skills to drive effective decision-making. Her tenure at Breakthru Beverage Group spans over 17 years, during which she has contributed to the company's growth and operational success.
Previous Experience at Republic National Distributing Company
Before joining Breakthru Beverage Group, Aida Santana worked at Republic National Distributing Company for 16 years as an Executive Administrative Assistant. Her role involved supporting various administrative functions and contributing to the operational efficiency of the organization. This experience provided her with a strong foundation in the wine and spirits industry, which she has built upon in her current position.
Education and Expertise
Aida Santana studied Business Administration and Management at DeVry University, where she earned an Associate's Degree from 2007 to 2010. Her educational background has equipped her with essential business skills that complement her practical experience in the wine and spirits industry. Additionally, she graduated from Hallandale High School in 1985, laying the groundwork for her future academic and professional pursuits.
Industry Involvement and Transition Experience
Aida Santana has been actively involved in the transition from Premier Beverage to Breakthru Beverage Group. This experience highlights her adaptability and commitment to the industry. Her role in this transition underscores her ability to navigate changes within the business landscape while maintaining focus on sales and marketing strategies.