Alex Raton
About Alex Raton
Alex Raton is an Area Sales Manager at Breakthru Beverage Group, where he has worked since 2017. He previously held positions at Red Bull and Bacardi, accumulating extensive experience in sales and marketing within the beverage industry.
Work at Breakthru Beverage Group
Alex Raton has been serving as an Area Sales Manager at Breakthru Beverage Group since 2017. In this role, he is responsible for overseeing sales operations and developing strategies to enhance market presence in Florida. His experience in the beverage industry contributes to his effectiveness in managing sales teams and driving revenue growth.
Previous Experience at Red Bull
Prior to his current position, Alex Raton worked at Red Bull as the On-Premise Division Sales Manager from 2012 to 2017. During his five years in this role, he focused on building relationships with key accounts and implementing sales strategies to increase product visibility and sales in the Florida market.
Career Background at Bacardi
Alex Raton held the position of Market Manager at Bacardi from 2001 to 2012, where he worked for eleven years. His responsibilities included managing brand promotions and sales initiatives to enhance Bacardi's market share. This role provided him with extensive experience in brand management and market analysis.
Experience as Promotions Manager at TEAM Enterprises
Earlier in his career, Alex Raton worked as a Promotions Manager at TEAM Enterprises from 1999 to 2001. In this two-year role, he was involved in executing promotional campaigns and events, which helped him develop skills in marketing and consumer engagement.
Education at University of Florida
Alex Raton studied at the University of Florida from 1995 to 1999, where he earned a degree in Business. This educational background provided him with foundational knowledge in business principles, which he has applied throughout his career in the beverage industry.