Alison Craig
About Alison Craig
Alison Craig is a Key Account Manager at Breakthru Beverage Group, where she has worked since 2021. She has extensive experience in the beverage industry, having held various roles including District Manager at Tenzing Wine and Spirits and Corporate Alcohol Buying Manager at ALDI USA.
Work at Breakthru Beverage Group
Alison Craig currently serves as a Key Account Manager at Breakthru Beverage Group, a position she has held since 2021. In this role, she is responsible for managing key accounts and developing strategies to enhance sales and customer relationships. Previously, she worked at Breakthru Beverage Group in the same capacity from 2019 to 2020, where she gained valuable experience in account management and sales operations.
Previous Experience in Wine and Spirits Industry
Before her current role, Alison Craig worked at Tenzing Wine and Spirits as a District Manager from 2014 to 2018. In this position, she managed operations across multiple locations, focusing on sales growth and team development. She also served as a Sales Associate at Tenzing Wine and Spirits from 2012 to 2014, where she gained foundational experience in customer service and sales techniques.
Experience at Winebow
Alison Craig held the position of Vice President - Retail Chains at Winebow from 2020 to 2021. In this role, she was responsible for overseeing retail chain accounts and implementing strategies to drive sales and market presence. Her tenure at Winebow contributed to her expertise in managing large-scale retail relationships.
Education and Expertise
Alison Craig earned a Bachelor's degree in Marketing from Northern Illinois University, completing her studies from 2005 to 2008. She furthered her education by obtaining a Master of Business Administration (MBA) with a focus on International Marketing/Management from the same institution, graduating in 2016. Her educational background supports her expertise in marketing strategies and business management.
Diverse Career Background
Alison Craig has a diverse career background that includes roles outside the beverage industry. She worked as a Corporate Alcohol Buying Manager at ALDI USA from 2018 to 2019, where she managed purchasing decisions for alcohol products. Additionally, she held positions as a Midwest Enrollment Coordinator at Middlebury Interactive Languages and as an English Instructor at Chungdahm Learning in South Korea, showcasing her versatility and adaptability in various professional environments.