Alison Hamm
About Alison Hamm
Alison Hamm serves as the Director of Digital Marketing at Breakthru Beverage Group, where she develops digital brand marketing strategies. She has a diverse background in content management and writing, having worked at various organizations including Groupon and Pangea Money Transfer.
Current Role at Breakthru Beverage Group
Alison Hamm serves as the Director of Digital Marketing at Breakthru Beverage Group, a position she has held since 2021. In this role, she is responsible for developing and implementing digital brand marketing strategies for United brands. Her work encompasses all digital and three-tier commerce needs, ensuring that the company's marketing efforts are aligned with current digital trends. Hamm collaborates closely with digital and ecommerce teams, as well as local market teams, to enhance the effectiveness of digital marketing strategies.
Previous Experience at Breakthru Beverage Group
Prior to her current role, Alison Hamm held several positions at Breakthru Beverage Group. She worked as the Director of Integrated Marketing Communications from 2018 to 2021, where she focused on coordinating marketing efforts across various channels. Additionally, she served as Team Lead for Digital Content from 2016 to 2017, managing customer emails, the corporate website, and social media channels. Hamm's efforts aimed to innovate communication with trade partners in the digital space.
Career Background in Digital Marketing and Content Creation
Alison Hamm has a diverse background in digital marketing and content creation. She began her career at Groupon, where she worked as an Associate Writer and later as a Staff Writer from 2010 to 2015. Following her time at Groupon, she served as a Content Strategist at Pangea Money Transfer from 2015 to 2016. Hamm also gained experience as a Social Networking Intern at The Media Consortium and as an Editorial Intern at Imagination Publishing. These roles contributed to her expertise in digital content and marketing strategies.
Educational Background and Qualifications
Alison Hamm has a solid educational foundation in English and Journalism. She earned her Bachelor's degree from Indiana University Bloomington, studying from 2002 to 2006. She furthered her education at City, University of London, where she studied English literature. Hamm also completed a Post-baccalaureate Certificate Program in Leadership at Northwestern University from 2019 to 2020, enhancing her leadership skills within the marketing field.
Leadership and Community Involvement
In addition to her professional responsibilities, Alison Hamm co-leads Breakthru's Women's Associate Resource Group, Women Who Breakthru. This initiative focuses on promoting representation, inclusion, and support for women within the organization. Her involvement in this group reflects her commitment to fostering a supportive workplace culture and advancing women's roles in the industry.