Anne St John, Cpsa, Wset L2
About Anne St John, Cpsa, Wset L2
Anne St John is the Senior Director of Learning, Leadership, and Sales Solutions for the East Region at Breakthru Beverage Group, where she has worked since 2016. She has extensive experience in sales training and development, coordinating over 600 foundational sales sessions annually and leading initiatives for a team of 5,000 sales associates.
Work at Breakthru Beverage Group
Currently, Anne St John serves as the Senior Director of Learning, Leadership, and Sales Solutions for the East Region at Breakthru Beverage Group. She has held this position since 2016, contributing to the organization for over eight years in Tampa, Florida. In her role, she coordinates more than 600 foundational sales sessions annually, ensuring that the sales team is well-equipped with the necessary skills and knowledge. Additionally, she leads the Sales Center of Excellence (COE) training initiatives, which support a team of 5,000 sales associates.
Previous Experience in Sales and Management
Before her tenure at Breakthru Beverage Group, Anne St John accumulated extensive experience in various sales and management roles. She worked at Acosta Sales as a Category Development Manager from 2000 to 2001 for one year in the Tampa/St. Petersburg, Florida area. Following that, she served as the Director of Project Management and Data Analysis at The Charmer Sunbelt Group from 2014 to 2016. Additionally, she held the position of Director of Category Management at Premier Beverage Company for 13 years, from 2001 to 2014.
Education and Expertise
Anne St John holds a Bachelor of Science degree in Food Marketing from Saint Joseph's University, where she studied from 1996 to 1999. She further enhanced her expertise by achieving the Category Professional Strategic Advisor (CPSA) certification from the Category Management Association in 2013. Additionally, she obtained a Level 2 Certification in Wine and Spirits from the Wine and Spirits Educators Trust (WSET) in the same year.
Training and Course Development
In her current role, Anne St John has developed advanced selling courses that focus on critical skills such as Negotiating, Storytelling, and Handling Objections. These courses are designed to enhance the capabilities of sales associates and improve overall performance within the organization. Her commitment to training and development is evident in her leadership of the Sales Center of Excellence initiatives.
Early Career Background
Anne St John's early career included a position as a Retail Sales Representative at Hormel Foods from 1999 to 2000 in the Charlotte, North Carolina area. This role provided her with foundational experience in sales, which she has built upon throughout her career. Her educational background includes completing her studies at St. Helena High School prior to pursuing higher education.