Barbara Mc Donald
About Barbara Mc Donald
Barbara McDonald is a seasoned Territory Manager at Breakthru Beverage Group, specializing in both retail and on-premise sales. With extensive experience in the beverage industry, she has held various roles at notable companies such as Molson Coors and Diageo, and has received multiple nominations for industry awards.
Work at Breakthru Beverage Group
Barbara McDonald has been employed at Breakthru Beverage Group since 2014, currently holding the position of Territory Manager, Dual (Retail & On Premise). In this role, she has accumulated over eight years of experience in Ontario, Canada. Her responsibilities include managing sales and distribution strategies for both retail and on-premise accounts, ensuring effective market penetration and customer engagement.
Previous Employment History
Before joining Breakthru Beverage Group, Barbara McDonald worked in various roles within the beverage industry. She served as a Territory Manager at Diageo from 2013 to 2014 and held multiple positions at Molson Coors Canada between 2001 and 2010, including Territory Sales Representative, Planning and Execution Assistant Manager, and Extreme Team Coordinator. Additionally, she gained experience as a Sales intern at Wunderman Direct Marketing Agency in 2002.
Education and Expertise
Barbara McDonald studied at St. Clair College, where she earned a degree in Business Advertising from 1998 to 2002. She has completed several professional development programs, including the Molson Brewing Academy Program and Sales Representative Development Program. Her certifications include WSET Level 2 Wine and Spirits, Cicerone Certified Beer Server, and Smart Serve, which enhance her expertise in the beverage industry.
Certifications and Training
Barbara McDonald holds several certifications that demonstrate her knowledge and skills in the beverage sector. She is WSET Level 2 Wine and Spirits certified and a Cicerone Certified Beer Server. Additionally, she has completed various training programs, including a Negotiation Training Program, Retail Execution Training for LCBO and The Beer Store, and participated in the Closing Sales in Tough Times training with Tom Hopkins.
Achievements and Recognition
Barbara McDonald has received nominations for notable awards, including the MolsonCoors MDA 2010 Our Brew Team Player Award and the Golden Bar Award for Marketing Collaboration with Diageo and The Windsor Spitfire Organization. These nominations reflect her contributions and impact within the beverage industry.