Brendan Goodson
About Brendan Goodson
Brendan Goodson is an Off Premise Sales Representative at Breakthru Beverage Group, where he develops marketing strategies to enhance wine sales. He has a background in customer experience and business development, with a degree in Marketing from Marshall University.
Work at Breakthru Beverage Group
Brendan Goodson has been working at Breakthru Beverage Group since 2021 as an Off Premise Sales Representative. In this role, he collaborates with store owners to develop seasonal marketing strategies aimed at increasing wine sales. His responsibilities include managing and selling over 200 wines at NSA Bethesda, which is recognized as the second largest Navy exchange globally. Prior to his current position, he served as an On Premise Sales Representative at Breakthru Beverage Group for six months in 2020, working in Washington, D.C.
Education and Expertise
Brendan Goodson holds a Bachelor's degree in Marketing from Marshall University, where he studied from 2012 to 2017. He also completed his high school education at Gonzaga College High School, earning a Bachelor's degree in Marketing from 2008 to 2012. His educational background provides him with a solid foundation in marketing principles, which he applies in his current role in sales.
Background
Before joining Breakthru Beverage Group, Brendan Goodson worked as a Customer Experience Guide at Dogfish Head from 2018 to 2019 in Milton, Delaware. He also gained experience as a Business Development Representative at Townsquare Interactive for three months in 2019 in the Charlotte, North Carolina Area. His diverse background in customer experience and business development contributes to his effectiveness in sales.
Sales Strategies and Responsibilities
In his current role, Brendan Goodson develops sales strategies for 23 major liquor stores in southern Maryland. His focus on creating effective marketing strategies has been instrumental in boosting wine sales in the region. His experience managing a substantial inventory of wines at NSA Bethesda further enhances his capability in the sales domain.