Carrie Bach
About Carrie Bach
Carrie Bach serves as the Vice President of Supplier Business Development at Breakthru Beverage Group, where she leads a large cross-functional team and specializes in omni-channel marketing and branding strategies. With over 15 years of experience in business development within the Beverage Alcohol Wholesale and Consumer Packaged Goods industries, she has a strong background in market portfolio development and strategic planning.
Work at Breakthru Beverage Group
Carrie Bach has served as Vice President of Supplier Business Development at Breakthru Beverage Group since 2008. In this role, she leads strategic and annual planning processes, focusing on communications engagement plans and activations for both internal corporate and external trade. She oversees a cross-functional sales and trade organization team of over 50 members, which includes market managers, state sales leads, national accounts, supply chain, and analytics teams. Her responsibilities also include developing supplier performance scorecards and identifying business investment expansion opportunities aligned with supplier programming initiatives.
Education and Expertise
Carrie Bach holds an Executive Education - Women in Leadership Certificate from Columbia Business School. She earned her Master of Business Administration (MBA) in Marketing and Management from Northwestern University's Kellogg School of Management between 1999 and 2001. Additionally, she obtained a Bachelor of Business Administration (BBA) in Marketing from the University of Michigan from 1987 to 1991. Her educational background complements her expertise in omni-channel marketing, branding, and communications strategy.
Background
Carrie Bach has over 15 years of experience in transformational business development leadership within the Beverage Alcohol Wholesale and Consumer Packaged Goods industries. Prior to her current role, she worked at Diageo as Sales Director from 2001 to 2008 and at Sara Lee as Senior Marketing Manager from 1997 to 2001. Additionally, she served as a Product Manager at Kellogg Company from 1991 to 1997. Her diverse background in various leadership roles has equipped her with skills in merger integration leadership and business turnaround management.
Achievements
Throughout her career, Carrie Bach has demonstrated expertise in mobilizing and driving cross-functional national brand management and sales teams. She has a proven track record in key market and brand portfolio development through integrative branding and digital communications plans. Her adeptness at applying long-term strategic business planning and thought leadership has contributed to achieving organizational sustainability and market growth.