Chad Walter
About Chad Walter
Chad Walter serves as the On-Premise Insights & Analytics Manager for National Accounts at Breakthru Beverage Group, where he has worked since 2019. He has extensive experience in insights and analytics, having previously held positions at Beverage Marketing Corp and Breakthru Beverage Group, and he supports sales directors with menu optimization and category management.
Current Role at Breakthru Beverage Group
Chad Walter serves as the On-Premise Insights & Analytics Manager for National Accounts at Breakthru Beverage Group. In this role, he has been instrumental in supporting the North American On-Premise (NAOP) sales directors by providing menu optimization and back bar category management. His efforts aim to enhance customer relationships and improve sales performance within the on-premise channel. Walter collaborates closely with the Business Intelligence team to develop standard reporting tools that assist the National Accounts team in making informed decisions.
Previous Experience at Breakthru Beverage Group
Prior to his current position, Chad Walter worked at Breakthru Beverage Group as the Spirits Insights & Analytics Manager, Commercial from 2016 to 2019. During his tenure, he focused on analyzing market trends and consumer preferences in the spirits category, contributing to the company's strategic initiatives in New York, New York.
Professional Background in Marketing and Analytics
Chad Walter has a diverse professional background in marketing and analytics. He worked as a Senior Consulting Analyst at Beverage Marketing Corp from 2006 to 2016, where he provided insights and analysis to support beverage industry clients. Earlier in his career, he held marketing coordinator positions at Universidad de Montemorelos and Advantage Communications, Inc., where he gained foundational experience in marketing strategies and communications.
Educational Qualifications
Chad Walter is pursuing advanced education at the University of Arkansas at Little Rock, where he is studying for a Master of Business Administration (MBA). He previously earned a Bachelor of Business Administration (BBA) from the same institution in 1999. His academic background in marketing has equipped him with the skills necessary for his roles in insights and analytics within the beverage industry.
Contributions to Insights and Reporting
In his current role, Chad Walter synthesizes insights from over 30 sources, including syndicated data and mixology-focused resources, to inform product and menu trends. He leads the production of BBG's bi-monthly Back Bar News e-newsletter, which highlights the latest menu and sales trends for the on-premise channel. Additionally, he provides thought leadership and insights for supplier RFPs and on-premise projects, supporting the NAOP Vice President and other teams within Breakthru Beverage Group.