Chris Houk
About Chris Houk
Chris Houk serves as the Vice President of National Accounts - Retail at Breakthru Beverage Group, a position he has held since 2020 in Chicago, Illinois. He has extensive experience in the beverage industry, having held various leadership roles at Breakthru Beverage Group and Diageo over the past 15 years.
Work at Breakthru Beverage Group
Chris Houk has held several key positions at Breakthru Beverage Group since joining the company. He currently serves as Vice President National Accounts - Retail, a role he has occupied since 2020. Prior to this position, he was Vice President National Accounts - Client Services from 2019 to 2020. His tenure at Breakthru Beverage Group began with the role of Director of Sales - Corporate Chains, which he held from 2016 to 2019. Additionally, he served as Director of Corporate Chains from 2014 to 2019. Throughout his time at Breakthru Beverage Group, Houk has contributed to the company's growth and strategic initiatives in the beverage distribution sector.
Experience at Diageo
Before his time at Breakthru Beverage Group, Chris Houk worked at Diageo in various leadership roles. He served as Director of Sales - Catalyst and Non Alc for 11 months in 2013 to 2014. From 2011 to 2013, he was the Director of Joint Venture and Strategic Partnerships. His experience at Diageo also includes positions as Director Key Accounts from 2008 to 2010 and Senior National Account Manager from 2007 to 2008. Additionally, he was the Chain Director for the Central Region from 2010 to 2011. These roles provided him with extensive knowledge in sales and account management within the beverage industry.
Education and Expertise
Chris Houk studied at the University of Wisconsin Oshkosh. His educational background has equipped him with the skills necessary for his extensive career in sales and account management within the beverage industry. His expertise spans various aspects of national accounts and corporate chains, contributing to his effectiveness in leadership roles at both Breakthru Beverage Group and Diageo.
Career Progression
Chris Houk's career has shown a consistent trajectory of advancement within the beverage industry. Starting as a Senior National Account Manager at Diageo, he progressed to key leadership roles, including Director Key Accounts and Director of Sales. His transition to Breakthru Beverage Group marked a continuation of his career growth, moving from Director of Corporate Chains to Vice President National Accounts. This progression reflects his ability to adapt and lead in various capacities within the industry.