Craig Cox
About Craig Cox
Craig Cox serves as the Vice President of Sales Effectiveness at Breakthru Beverage Group, bringing over three decades of experience in the Wine & Spirits industry. His previous roles include Director of Capabilities at The Charmer Sunbelt Group and General Sales Manager at Premier Beverage.
Work at Breakthru Beverage Group
Craig Cox has been serving as the Vice President of Sales Effectiveness at Breakthru Beverage Group since 2016. In this role, he focuses on enhancing sales strategies and improving overall sales performance within the organization. His experience in the wine and spirits industry contributes to his ability to drive effective sales initiatives. Based in Cicero, Illinois, he continues to play a pivotal role in the company's growth and success.
Previous Experience at The Charmer Sunbelt Group
Before joining Breakthru Beverage Group, Craig Cox worked at The Charmer Sunbelt Group as the Director of Capabilities from 2010 to 2016. During his six-year tenure, he was responsible for developing and implementing sales strategies that improved operational effectiveness. His leadership in this role helped shape the company's approach to sales within the competitive beverage market.
Career at Premier Beverage
Craig Cox began his career in the beverage industry at Premier Beverage, where he served as General Sales Manager from 1991 to 2010. Over his 19 years at the company, he gained extensive experience in retail sales and customer service, particularly in the wine sector. His long-standing commitment to sales management established a strong foundation for his future roles in the industry.
Education and Expertise
Craig Cox studied at St. Johns River State College from 1979 to 1982, where he developed foundational knowledge that supports his extensive expertise in the wine and spirits industry. His academic background, combined with years of practical experience, has equipped him with strong skills in sales effectiveness and customer service within the beverage sector.
Background in Retail Sales
Craig Cox has a robust background in retail sales, particularly within the wine sector. His experience spans several decades, during which he has honed his skills in sales effectiveness and customer service. This background has been instrumental in his roles across various organizations in the beverage industry, allowing him to understand market dynamics and consumer behavior.