Dan Bennett
About Dan Bennett
Dan Bennett serves as the Director of Chains Spirit, Convenience and Emerging Channels at Breakthru Beverage Group, where he has worked since 2009. He holds a Bachelor's degree in Marketing from San Francisco State University and has extensive experience in the beverage industry, collaborating with major companies and managing distributor networks.
Work at Breakthru Beverage Group
Dan Bennett has been with Breakthru Beverage Group since 2002, serving in various roles for over 22 years. Currently, he holds the position of Director of Chains Spirit, Convenience and Emerging Channels, a role he has occupied since 2009. In this capacity, he oversees a team of six account managers and is responsible for the day-to-day management of their activities. He collaborates with account managers to develop account programming calendars, which include planning sales tools, case goals, budgets, and strategies for new items. His extensive experience in the beverage industry supports his efforts in driving growth and alignment with major retail partners.
Education and Expertise
Dan Bennett earned a Bachelor's degree in Marketing from San Francisco State University. His educational background has equipped him with the skills necessary to navigate the complexities of the beverage industry. He applies his knowledge in marketing strategies to enhance brand growth and sales performance within responsible accounts. His expertise is further demonstrated through his use of Nielsen and proprietary sales data to analyze trends and inform decision-making.
Background in Beverage Industry
Before joining Breakthru Beverage Group, Dan Bennett worked with several major companies in the beverage industry. His experience includes roles at Republic National, Boston Beer Company, and KWV International. Additionally, he managed the distributor network in North Florida for Heublien, which provided him with valuable insights into distributor management and market dynamics. This background has contributed to his comprehensive understanding of the industry and its operational challenges.
Achievements in Account Management
In his role at Breakthru Beverage Group, Dan Bennett is responsible for developing annual business reviews with major retail partners. This process ensures alignment and growth between Breakthru Beverage and its partners. His collaborative approach with account managers and his focus on strategic planning have led to the successful implementation of sales tools and case goals, contributing to the overall success of the organization.