Danielle Houston
About Danielle Houston
Danielle Houston serves as the Director of Trade Development at Breakthru Beverage Group in Columbia, South Carolina, a position she has held since 2019. With extensive experience in the wine and spirits industry, she has a strong background in client communication and portfolio management.
Work at Breakthru Beverage Group
Danielle Houston has been serving as the Director of Trade Development at Breakthru Beverage Group since 2019. In this role, she has focused on enhancing trade relationships and driving sales strategies in Columbia, South Carolina. Prior to her current position, she held various roles within the company, including On-Premise Wine Sales Representative, Field Sales Manager, and Area Sales Manager for the Dynasty Division. Her tenure at Breakthru Beverage Group spans over eight years, showcasing her commitment to the organization and the wine and spirits industry.
Education and Expertise
Danielle Houston studied at Clemson University, where she earned a Bachelor of Arts in Spanish and International Trade from 2004 to 2008. She furthered her education at Universidad de Alicante, focusing on International Business and Cultural Awareness from 2007 to 2008. Her academic background supports her extensive experience in client and consumer communication, particularly within the wine and spirits sector. She possesses expertise in both on-premise and off-premise sales, managing a variety of accounts including independents, national accounts, chains, and clubs.
Background
Danielle Houston has a diverse professional background in the wine and spirits industry, beginning her career at Breakthru Beverage Group in 2011. Over the years, she has held several positions that contributed to her understanding of sales and trade development. She also worked at Guarachi Wine Partners as New England Area Sales Manager and NC & SC Regional Manager, gaining valuable experience in managing wine portfolios. Additionally, her role as an Account Development Representative at Blackbaud provided her with insights into client relations and sales strategies.
Achievements
Throughout her career, Danielle Houston has demonstrated a strong ability to manage spirits and fine wine portfolios, contributing to growth and distribution across various category segments. Her roles at Breakthru Beverage Group and Guarachi Wine Partners highlight her capacity to drive sales and develop trade relationships. With a focus on both on-premise and off-premise sales, she has effectively navigated the complexities of the wine and spirits market, enhancing her professional reputation in the industry.