Darcy Traer
About Darcy Traer
Darcy Traer serves as the Executive Vice President at Breakthru Beverage Group, a position he has held since 2020. He has extensive experience in the beverage industry, having previously worked in various roles at Diageo and Breakthru Beverage Group.
Current Role at Breakthru Beverage Group
Darcy Traer serves as the Executive Vice President at Breakthru Beverage Group, a position held since 2020. Based in Toronto, Ontario, Canada, Traer has contributed to the company's strategic direction and operational management. In this role, Traer focuses on enhancing sales performance and driving growth initiatives within the organization.
Previous Experience at Breakthru Beverage Group
Prior to becoming Executive Vice President, Darcy Traer worked at Breakthru Beverage Group as Vice President of Sales from 2018 to 2020. During this time, Traer was responsible for overseeing sales operations and developing strategies to increase market share in the Toronto, Canada Area.
Career at Diageo
Darcy Traer's career at Diageo spanned several roles from 2008 to 2018. Traer began as an On Premise Territory Manager in Toronto Core and progressed to positions including Account Manager for Alcool NB Liquor and PEI Liquor Control Commission, Key Account Manager for Ontario and Atlantic regions, and ultimately served as Commercial Director for Canada. This trajectory reflects a strong foundation in sales and account management within the beverage industry.
Early Career at Maple Leaf Sports & Entertainment
Before entering the beverage industry, Darcy Traer worked as an Account Executive at Maple Leaf Sports & Entertainment from 2006 to 2008. This role provided Traer with valuable experience in client relations and sales strategies, contributing to a diverse skill set that would be applied in subsequent positions within the beverage sector.
Education and Expertise
While specific educational details are not provided, Darcy Traer's extensive experience in sales and management within the beverage industry indicates a strong understanding of market dynamics and consumer behavior. This expertise has been developed through various leadership roles across multiple regions in Canada.