Daren Cliff
About Daren Cliff
Daren Cliff serves as the Senior Director of Business Development at Aspect Fine Wine, having previously held various roles in the wine industry, including Vice President at Young's Market Company. He has over two decades of experience in business development and portfolio management, with a strong educational background in Agricultural Business from California Polytechnic State University.
Work at Breakthru Beverage Group
Daren Cliff serves as the Senior Director of Business Development for ASPECT Fine Wine at Breakthru Beverage Group. He has held this position since 2020, contributing to the company's growth in the fine wine sector. His role involves strategic planning and business development initiatives aimed at expanding the ASPECT Fine Wine portfolio. Breakthru Beverage Group is recognized for its extensive distribution network and commitment to quality in the beverage industry.
Previous Experience at Young's Market Company
Daren Cliff worked at Young's Market Company for a total of eight years, holding various positions that contributed to his expertise in the wine industry. He began as an Account Manager for The Estates Group from 2002 to 2007, then advanced to Division Sales Manager for one year in 2008. He later served as Vice President of Portfolio Management for The Estates Group from 2012 to 2020. His experience at Young's Market Company provided him with a solid foundation in sales and portfolio management.
Experience at Regal Wine Company
Daren Cliff held multiple roles at Regal Wine Company, where he developed his skills in marketing and sales. He served as Director of Sales for the Hotels and Venue Division from 2008 to 2010, followed by a position as Director of Portfolio and Marketing from 2010 to 2012. His tenure at Regal Wine Company allowed him to enhance his understanding of market dynamics and customer engagement strategies within the wine sector.
Education and Expertise
Daren Cliff earned a Bachelor of Science degree in Agricultural Business and Management from California Polytechnic State University-San Luis Obispo, where he studied from 1994 to 1997. This educational background has equipped him with the knowledge and skills necessary for navigating the complexities of the beverage industry, particularly in business development and portfolio management.