Darin Harris
About Darin Harris
Darin Harris serves as the Vice President of Strategy & Capabilities at Breakthru Beverage Group, where he has worked since 2014. He has extensive experience in the beverage industry, having held various management roles at companies such as Treasury Wine Estates, E&J Gallo Winery, and Anheuser-Busch.
Current Role at Breakthru Beverage Group
Darin Harris serves as the Vice President of Strategy & Capabilities at Breakthru Beverage Group. He has held this position since 2014, contributing to the company's strategic direction and operational capabilities. His role involves overseeing distributor analytics and reporting systems, utilizing tools such as Nielsen, IRI, Spectra, and Hana. Harris is based in the Phoenix, Arizona area, where he has been instrumental in advancing the company's strategic initiatives.
Previous Experience in the Beverage Industry
Prior to his current role, Darin Harris gained extensive experience in the beverage industry. He worked at Anheuser-Busch as a Senior Key Account Manager for one year, from 2013 to 2014. Before that, he served as Vice President at Alliance Beverage from 2009 to 2013. His career also includes a significant tenure at Treasury Wine Estates, where he was the Region Manager for the Southwest from 2005 to 2009, and at E&J Gallo Winery for eight years in various roles.
Education and Certifications
Darin Harris holds a Bachelor of Arts degree in Business-Hotel & Restaurant Administration from Washington State University, which he completed from 1985 to 1989. He is certified as a Strategic Advisor by the Category Manager Association of America. Additionally, he has achieved a WSET Level II certification in Wine and Spirits, demonstrating his expertise in the field.
Technical Skills and Responsibilities
In his role, Darin Harris is responsible for developing application solutions using Microsoft technologies. His technical skills complement his strategic oversight, allowing him to enhance operational efficiencies within the organization. His experience with analytics and reporting systems supports data-driven decision-making processes.