Elissa (Frantz) Pierson
About Elissa (Frantz) Pierson
Elissa (Frantz) Pierson is a Business and Marketing Analyst with a background in American Studies and Business from the University of Virginia. She has worked at Breakthru Beverage Group since 2014, focusing on sales insights and marketing strategies in the wine and spirits industry.
Work at Breakthru Beverage Group
Elissa Pierson has been employed at Breakthru Beverage Group since 2014, serving as a Business and Marketing Analyst. In this role, she focuses on business and marketing analysis within the wine and spirits industry. Her work involves developing sales insights and strategies that leverage Nielsen Data and supplier information. Pierson's contributions help enhance marketing strategies and improve sales performance in the competitive beverage market.
Education and Expertise
Elissa Pierson holds a Bachelor of Arts in American Studies from the University of Virginia, which she completed from 2007 to 2010. Following her undergraduate studies, she pursued a Master of Science in Business, Management, Marketing, and Related Support Services at the same institution, graduating in 2011. This educational background provides her with a solid foundation in both analytical and marketing principles, which she applies in her current role.
Background
Elissa Pierson has a diverse educational and professional background that supports her current role as a Business and Marketing Analyst. She began her career with a summer internship at Catalina Marketing in 2010, where she gained initial experience in marketing analysis. After completing her studies, she transitioned into her current position at Breakthru Beverage Group, where she has worked for nearly a decade.
Achievements
Throughout her career, Elissa Pierson has been involved in analyzing sales history to enhance marketing strategies specifically for the wine and spirits sector. Her ability to develop actionable insights from data has contributed to the effectiveness of marketing initiatives at Breakthru Beverage Group. By utilizing Nielsen Data and supplier information, she plays a key role in shaping sales strategies that align with market trends.