Elissa Schroeder
About Elissa Schroeder
Elissa Schroeder is a District Sales Manager at Breakthru Beverage Group, where she has worked since 2013. With a background in operations and marketing in the beverage industry, she oversees a sales team and manages an $11 million territory in the Greater St. Louis Area.
Work at Breakthru Beverage Group
Elissa Schroeder has served as the District Sales Manager at Breakthru Beverage Group since 2013. In this role, she is responsible for managing a territory valued at 11 million dollars, which includes Off-Premise General Market, Corporate Chains, and On-Premise accounts throughout the Greater St. Louis Area, as well as south-central and southeastern Illinois. She provides ongoing training and development for a sales team of six professionals through various methods, including in-field work, market surveys, and sales team meetings. Her focus on strategic planning and execution aids in maintaining and growing the company's market presence.
Previous Experience at Alto Vineyards, Ltd.
Before her tenure at Breakthru Beverage Group, Elissa Schroeder worked at Alto Vineyards, Ltd. as the Manager of Operations from 2003 to 2011. During her eight years in this position, she contributed to the operations of the winery located in the Shawnee Hills Wine Trail. Her experience in this role provided her with a solid foundation in the wine industry, which she has leveraged in her subsequent positions.
Education and Expertise
Elissa Schroeder holds a Bachelor of Arts degree in Psychology from Southern Illinois University, Carbondale, which she completed from 1998 to 2002. Additionally, she has pursued specialized education in the wine and spirits sector. She achieved WSET Level 2 Certification in Wine and Spirits in 2017 and completed Level 2 Spirits with Distinction from the Wine & Spirit Education Trust in 2019. Currently, she is undergoing Certified Spirit Specialist Training to further enhance her expertise in the field.
Experience at Anheuser-Busch InBev
Elissa Schroeder worked as the Wine/Spirits/Craft Beer Manager at Anheuser-Busch InBev for one year, from 2012 to 2013. In this role, she was involved in managing a diverse portfolio of products, which contributed to her understanding of the beverage industry and market dynamics. This experience further solidified her capabilities in sales and marketing within the sector.
Role as Marketing Director at Crown Valley Winery
In 2011, Elissa Schroeder served as the Marketing Director at Crown Valley Winery for eight months. This position allowed her to develop marketing strategies and initiatives that supported the winery's brand and sales efforts. Her experience in marketing complemented her operational knowledge and sales management skills, contributing to her overall effectiveness in the beverage industry.