Eric Anderson
About Eric Anderson
Eric Anderson is an Allied Brand Manager with extensive experience in the wine and spirits industry, particularly in Northern Nevada. He has held various positions at Wirtz Beverage Nevada before joining Breakthru Beverage Group in 2013.
Work at Breakthru Beverage Group
Eric Anderson has served as the Allied Brand Manager at Breakthru Beverage Group since 2013. In this role, he is responsible for developing and implementing marketing strategies for suppliers specific to Northern Nevada. His focus includes managing pricing and inventory for Gallo products in the region. Anderson's extensive experience in the wine and spirits industry supports his efforts in enhancing brand visibility and market presence.
Education and Expertise
Eric Anderson studied at the University of Nevada, Las Vegas (UNLV), where he earned a Bachelor's degree in Education. His studies spanned from 1978 to 1982. This educational background, combined with his extensive experience in the wine and spirits industry, equips him with the skills necessary for effective brand management and inventory oversight.
Background in Wirtz Beverage Nevada
Before joining Breakthru Beverage Group, Eric Anderson had a long tenure at Wirtz Beverage Nevada. He held several positions, including Northern Nevada Sales Director from 1991 to 2012, Director of Trade Development for one year in 2012-2013, and Sales Manager from 1988 to 1990. He also worked as a Heineken Brand Manager from 1986 to 1988 and as a Sales Consultant from 1983 to 1986. His diverse roles contributed to his comprehensive understanding of the beverage industry.
Experience in the Wine and Spirits Industry
Eric Anderson possesses extensive experience in managing inventory within the wine and spirits industry, particularly in Northern Nevada. His career spans several decades, during which he has developed a deep understanding of market dynamics and consumer preferences. This expertise is reflected in his ability to manage pricing and inventory effectively for various brands.