Gena Feldmann
About Gena Feldmann
Gena Feldmann is a Senior Manager of E Commerce Implementation at Breakthru Beverage Group, where she has worked since 2023. She has extensive experience in digital marketing and management, having held various roles at Breakthru Beverage Missouri and previously at The National Children's Cancer Society.
Current Role at Breakthru Beverage Group
Gena Feldmann currently serves as Senior Manager of eCommerce Implementation at Breakthru Beverage Group. She has held this position since 2023, contributing to the company's digital strategy and online presence. In this role, she focuses on enhancing eCommerce capabilities and implementing effective online marketing strategies.
Previous Experience at Breakthru Beverage Missouri
Gena Feldmann has extensive experience at Breakthru Beverage Missouri, where she worked for 19 years in various roles. She served as Digital Marketing Manager from 2004 to 2023, overseeing digital marketing initiatives. Additionally, she held positions as Senior Sales and Marketing Communications Specialist from 2020 to 2022, Trade Marketing Manager from 2013 to 2020, and Social Media Manager from 2004 to 2013.
Experience at The National Children's Cancer Society
From 2022 to 2023, Gena Feldmann worked as Director of Marketing at The National Children's Cancer Society (NCCS) in St. Louis, Missouri. In this role, she was responsible for leading marketing efforts to support the organization's mission and initiatives.
Educational Background
Gena Feldmann studied at Missouri State University, where she earned a Bachelor of Science degree in Mass Media/Advertising & Sales Promotion from 1997 to 2001. She also attended School of the Osage High School from 1993 to 1997, completing her secondary education.
Skills and Expertise in Digital Marketing
Gena Feldmann has demonstrated expertise in digital marketing through her various roles. She developed advertising revenue generation models, showcasing her understanding of monetization strategies. Additionally, she led a corporate website redevelopment initiative, highlighting her skills in digital transformation and online engagement.