George Braithwaite
About George Braithwaite
George Braithwaite is a Senior Specialist in Commercial Business Intelligence, focusing on data-driven growth in the retail and distribution sectors. He has a background in various roles within the beverage industry, including positions at Whole Foods Market and Breakthru Beverage Group.
Current Role at Breakthru Beverage Group
George Braithwaite currently holds the position of Senior Specialist in Commercial Business Intelligence at Breakthru Beverage Group. He has been in this role since 2023. In his current position, he focuses on leveraging data to enhance business intelligence capabilities, which supports growth in the independent retail, national grocery, and distribution sectors.
Previous Experience at Breakthru Beverage Group
Before his current role, George worked as a Sales Analyst at Breakthru Beverage Group from 2021 to 2023. During his tenure, he contributed to the enhancement of business intelligence capabilities for users across five different states, which played a significant role in driving operational efficiency.
Experience at Whole Foods Market
George Braithwaite worked at Whole Foods Market in Chicago, Illinois, from 2017 to 2021. He served as a Specialty Associate for one year before becoming the Beer and Spirits Buyer for three years. His responsibilities included managing product selection and inventory for the beer and spirits category, contributing to the store's overall sales performance.
Background in Artisan Food and Beverage
Prior to his roles in the beverage industry, George worked at Pastoral Artisan Cheese, Bread & Wine in Chicago from 2015 to 2017. He held multiple positions including Shift Supervisor, Receiver, and Wine Captain. His experience in this artisan food and beverage environment provided him with a strong foundation in product management and customer service.
Education and Expertise
George Braithwaite earned a Bachelor of Arts (BA) in Philosophy from Earlham College, where he studied from 2010 to 2014. His educational background has equipped him with critical thinking skills that he applies in his current role in commercial business intelligence, enabling him to analyze data effectively and drive strategic decisions.