Greg Berard

Greg Berard

Channel Marketing Manager @ Breakthru Beverage Group

About Greg Berard

Greg Berard is a Channel Marketing Manager with extensive experience in the beverage industry, currently working at Breakthru Beverage Group since 2019. He has held various roles at notable companies including The HEINEKEN Company, Constellation Brands, and MillerCoors, demonstrating a strong ability to foster collaboration and uncover new distribution opportunities.

Work at Breakthru Beverage Group

Greg Berard has been serving as the Channel Marketing Manager at Breakthru Beverage Group since 2019. In this role, he focuses on developing marketing strategies that enhance the company's presence in the beverage distribution market. His responsibilities include collaborating with various stakeholders to identify and implement effective marketing initiatives that drive growth and improve brand visibility.

Previous Experience at The HEINEKEN Company

Greg Berard worked at The HEINEKEN Company in multiple roles. He served as Distributor Manager from 2004 to 2011 in Portland, Oregon, where he managed distributor relationships and optimized distribution strategies. Following this, he held the position of Marketing Manager from 2011 to 2016 in Las Vegas, Nevada, focusing on marketing initiatives that supported brand growth and market penetration.

Experience at Constellation Brands

From 2018 to 2019, Greg Berard worked as Market Development Manager at Constellation Brands in Las Vegas, Nevada. In this role, he was responsible for identifying market opportunities and developing strategies to enhance the company's market share in the beverage sector. His tenure lasted for eight months.

Background in Beverage Industry

Greg Berard has extensive experience in the beverage industry, having held various positions that contributed to his expertise. He worked as Regional Sales Manager at Ballast Point Brewing & Spirits from 2016 to 2018 in Seattle, Washington, and as Chain Account Manager at MillerCoors from 2000 to 2004 in Portland, Oregon. His career reflects a consistent focus on sales, marketing, and distribution within the beverage sector.

Education and Expertise

Greg Berard earned a Bachelor's degree in Marketing from Western Washington University. His educational background, combined with his professional experience, has equipped him with skills in collaboration, stakeholder engagement, and identifying new distribution opportunities within the beverage industry.

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