Greg Pettenon
About Greg Pettenon
Greg Pettenon is a Brand Manager at Breakthru Beverage Group, where he has worked since 2017. He has extensive experience in the beverage industry, having held various roles at Wirtz Beverage Group, including District Manager and Wine Channel Manager.
Work at Breakthru Beverage Group
Greg Pettenon has been employed at Breakthru Beverage Group as a Brand Manager since 2017. In this role, he is responsible for managing pricing, inventory, banks, and profitability for suppliers. He focuses on growing the combined volume and revenue business across multiple sales territories. His experience in this position includes strategic planning and execution to enhance brand presence and market share.
Previous Experience at Wirtz Beverage Group
Prior to his current role, Greg Pettenon worked at Wirtz Beverage Group in various capacities. He served as a District Manager from 2012 to 2014, where he managed a team of six direct reports, emphasizing coaching and training. He also held the position of Wine Channel Manager from 2014 to 2016, collaborating with suppliers to set priorities and develop supportive programming. His earlier roles included Fine Wine Sales Consultant and Corporate Chains Sales Consultant from 2010 to 2012 and 2008 to 2010, respectively.
Education and Expertise
Greg Pettenon earned his Bachelor's degree in Elementary Education and Teaching from the University of Illinois at Urbana-Champaign, completing his studies from 2004 to 2007. In addition to his educational background, he achieved the Certified Specialist of Wine (CSW) designation in 2011, demonstrating his expertise in wine knowledge and sales.
Achievements in Wine Management
Throughout his career, Greg Pettenon has achieved significant milestones in wine management. His role as Wine Channel Manager involved collaborating with suppliers to prioritize initiatives and develop programming that supported business objectives. His focus on team management and training as a District Manager contributed to enhancing operational efficiency and sales performance in his teams.