Guillermo Sanchez, MBA
About Guillermo Sanchez, MBA
Guillermo Sanchez, MBA, serves as the Multicultural Marketing Account Development Specialist at Breakthru Beverage Group, where he has worked since 2017. He has extensive experience in sales and marketing, having held various positions in companies such as Miller Brewing Company and Nielsen Media Research.
Work at Breakthru Beverage Group
Guillermo Sanchez has been employed at Breakthru Beverage Group since 2017, serving as the Brown-Forman Multicultural Marketing Account Development Specialist. In this role, he has been responsible for developing marketing strategies that resonate with diverse cultural audiences. He has also acted as a liaison between Breakthru Beverage/Brown-Forman and various cultural organizations, including the Hispanic Chamber of Commerce of Denver and the Mexican Cultural Center. His work includes executing seasonal trade shows and industry events that focus on Whiskey and Tequila portfolios, enhancing brand visibility and engagement.
Education and Expertise
Guillermo Sanchez holds a Master of Business Administration (MBA) from Regis University, where he studied International Business from 2006 to 2009. He also completed a Diplomado in Marketing of Services at Universidad Iberoamericana, Ciudad de México, from 1999 to 2000. Additionally, he earned a certificate in Applied Craft Brewing from Regis University, achieving Master Brewers and Certified Beer Judges credentials from 2014 to 2015. His educational background equips him with a strong foundation in marketing, business management, and the brewing industry.
Background
Guillermo Sanchez has a diverse professional background with experience in various roles across multiple companies. He began his career as a Customer Service Analyst at IBM in Mexico City from 1997 to 1999. He then transitioned to Nielsen Media Research, where he served as Membership Representative from 2010 to 2015 and later as Membership Sales Manager from 2015 to 2017. Prior to his current role, he worked at Western Beverage as District Sales Manager from 2006 to 2010 and at Miller Brewing Company as Specialist Sales Force from 2005 to 2006.
Achievements
In his current role at Breakthru Beverage Group, Guillermo Sanchez has trained over 100 sales consultants, customers, and promotional staff members, enhancing their knowledge and skills in multicultural marketing. He has also conducted management quarterly meetings, delivering highly engaging presentations that facilitate strategic discussions. His involvement in executing trade shows and industry events has contributed to the promotion of Whiskey and Tequila brands, showcasing his expertise in the beverage industry.