James (J.B.) Mitchell
About James (J.B.) Mitchell
James (J.B.) Mitchell serves as the Field Sales Manager for On-Premise Wine at Breakthru Beverage Group, where he has worked since 2021. He manages a significant portfolio of suppliers and oversees a large number of wine accounts in the Richmond area, leveraging his background in sales and market research.
Current Role at Breakthru Beverage Group
James (J.B.) Mitchell currently serves as the Field Sales Manager On-Premise Wine at Breakthru Beverage Group. He has held this position since 2021 in the Richmond, Virginia area. In this role, he manages a portfolio of over 200 suppliers, which includes notable brands such as Gallo Family Vineyards, Treasury, Fetzer, Duetsch, and Brown Forman. He is responsible for overseeing 922 On-Premise wine accounts from Richmond to Roanoke, contributing to significant sales figures exceeding 2 million dollars year-to-date.
Previous Experience at Breakthru Beverage Group
Prior to his current role, James (J.B.) Mitchell worked at Breakthru Beverage Group in various capacities. He began as a Sales Development Representative from 2012 to 2013, followed by a position as a Sales Representative from 2013 to 2018. He then transitioned to the role of Field Sales Manager On-Premise Spirits from 2018 to 2021. His experiences in these roles provided him with a strong foundation in sales and account management within the beverage industry.
Education and Expertise
James (J.B.) Mitchell earned his Bachelor of Arts degree in History with a minor in Religion from Hampden-Sydney College, where he studied from 2008 to 2012. His educational background has equipped him with analytical skills that he applies in his current role, particularly in market research and industry trend analysis. His expertise in the beverage sector is further enhanced by his extensive experience in sales and account management.
Logistics Coordination and Account Management
In his current position, James (J.B.) Mitchell coordinates product transportation logistics to ensure seamless distribution from the warehouse to retailers in the Richmond West market. He consults with restaurant ownership and management to provide profit-building ideas, market research, and insights into industry trends. This combination of logistics coordination and account management supports his goal of driving sales and enhancing client relationships.