Jeff Roth

Jeff Roth

Executive Vice President Integration @ Breakthru Beverage Group

About Jeff Roth

Jeff Roth serves as the Executive Vice President of Integration at Breakthru Beverage Group, where he has implemented significant operational improvements and led the integration of Wine Warehouse. He has extensive experience in sales and marketing within the beverage industry, having held various leadership roles at companies such as Bacchus Importers and Empire Merchants.

Current Role at Breakthru Beverage Group

Jeff Roth serves as the Executive Vice President Integration at Breakthru Beverage Group, a position he has held since 2023. In this role, he is responsible for overseeing the integration of various functions within the organization. His work includes managing legal, HR, operations, sales, finance, and strategy to ensure a seamless integration process.

Previous Experience at Breakthru Beverage Group

Prior to his current role, Jeff Roth worked at Breakthru Beverage Group in several capacities. He served as Vice President of Sales and Marketing from 2011 to 2017, focusing on the Greater Chicago Area. He later took on the role of Vice President Supplier Development from 2017 to 2020, where he contributed to supplier relationships and strategic initiatives.

Professional Background in the Beverage Industry

Jeff Roth has extensive experience in the beverage industry. He worked as Executive Vice President at Bacchus Importers, Ltd from 2020 to 2023, covering the Maryland, DC, Delaware, and Virginia regions. His earlier roles include Maryland Key Account Manager at Reliable Churchill and Field Marketing Manager at E&J Gallo Winery, where he managed marketing efforts in Connecticut and Rhode Island.

Education and Academic Background

Jeff Roth studied at Miami University, where he earned a Master of Arts in Comparative Religions from 1998 to 1999. He also holds a Bachelor of Arts in History from the College of Charleston, which he attended from 1993 to 1997. Additionally, he completed his early education at Savannah Christian Preparatory School from 1989 to 1993.

Achievements in Organizational Development

During his tenure at Breakthru Beverage Group, Jeff Roth developed a structure and hiring plan that facilitated significant expansion, resulting in the hiring of over 200 associates. He also led the integration of Wine Warehouse into Breakthru Beverage, implementing new operations processes aimed at improving customer service.

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