Julien Bédard
About Julien Bédard
Julien Bédard serves as the Director of Learning, Leadership & Sales Solutions for Eastern Canada at Breakthru Beverage Group, where he applies his extensive experience in sales and marketing to develop innovative strategies. He has over a decade of experience in the consumer packaged goods sector and is recognized for his creative approach to problem-solving.
Work at Breakthru Beverage Group
Julien Bédard serves as the Director of Learning, Leadership & Sales Solutions for Eastern Canada at Breakthru Beverage Group. He has held this position since 2022, working from Montreal, Quebec. In this role, he focuses on developing training programs and sales strategies that enhance the capabilities of the sales team. His responsibilities include leveraging market insights to create differentiated approaches that align with the company's objectives.
Previous Experience in Sales and Business Development
Prior to his current role, Julien Bédard accumulated extensive experience in sales and business development. He worked at QUEBEC IMPORT as a Sales Business Development professional for 11 months in 2011. He also held the position of Sales Director at Pâtisserie Michaud from 2019 to 2022, where he contributed to sales growth. Additionally, he served as an On Premise Manager at Red Bull from 2012 to 2019, focusing on the energy drink category in large retail environments.
Education and Expertise
Julien Bédard completed his education at Séminaire St-François, where he achieved a Diplôme d'Études Secondaires (DES) from 1994 to 1999. He furthered his studies at Musitechnic, earning an Attestation d'Études Collégiales (AEC) in Music from 2000 to 2001. His educational background supports his expertise in sales and marketing, particularly in the consumer packaged goods (CPG) sector, where he has over a decade of experience.
Approach to Sales and Marketing
Julien Bédard is recognized for his creative and human approach to problem-solving within sales and marketing. He emphasizes working outside of comfort zones to tackle new challenges. His ability to utilize market and competitor knowledge allows him to develop innovative sales strategies that differentiate his offerings in the marketplace.
Early Career in Sales
Julien Bédard began his career in sales as a Sales Associate at Steves Music Store, where he worked from 2006 to 2010 for four years. This early experience laid the foundation for his subsequent roles in sales and business development, contributing to his understanding of customer needs and market dynamics.