Kelly Smalley (Jones)
About Kelly Smalley (Jones)
Kelly Smalley (Jones) serves as the Director of Category Development for the Central Region at Breakthru Beverage Group. With over 11 years of experience in the Consumer Goods industry, she has held various roles at notable companies, including MillerCoors and Diageo, focusing on strategic selling, market analysis, and revenue growth.
Current Role at Breakthru Beverage Group
Kelly Smalley currently serves as the Director of Category Development for the Central Region at Breakthru Beverage Group. She has been in this role since 2024, contributing to the company's strategic initiatives in the Greater Chicago Area. In her position, she focuses on enhancing category performance and driving growth through effective category management strategies.
Previous Experience in Consumer Goods Industry
Kelly Smalley has over 11 years of experience in the Consumer Goods industry. She has held various positions that emphasize strategic selling and data analysis. Her previous roles include National Account Manager at Diageo, where she worked from 2019 to 2021, and at Firestone Walker Brewing Company from 2018 to 2019. She also worked at MillerCoors in multiple capacities, including Sr. Chain Account Executive and Category Manager.
Education and Certifications
Kelly Smalley holds a Bachelor of Science in Marketing from DePaul University, where she concentrated in Sales Leadership and Category Management. She furthered her education with a Certificate in Digital Marketing Strategies: Data from Northwestern University's Kellogg School of Management. Additionally, she achieved a Certificate in Brand Management from Cornell University in 2022.
Expertise in Market Analysis and Sales Forecasting
Kelly Smalley specializes in market trend analysis, sales forecasting, and planning. She utilizes analytics and market intelligence to drive revenue growth and increase market share. Her expertise in shopper and trade marketing, pricing, and consumer insights supports her ability to exceed performance goals by aligning team efforts with organizational objectives.
Career Progression and Key Roles
Throughout her career, Kelly Smalley has progressed through various key roles in the consumer goods sector. She began as a Category Management Analyst at MillerCoors and advanced to positions such as Category Manager and Chain Development Director. Her experience spans multiple regions, including Greater Los Angeles and Phoenix, showcasing her adaptability and expertise in different market dynamics.